Nothing worth doing usually comes easy, and changing an entire food system is definitely no simple task. It’s filled with major challenges, uncertainties, and risks - but that’s why we do it. Because if it were easy, everyone would have done it already.
It takes vision, courage and bold faith to go after hard and seemingly impossible things, and that’s exactly what meat, dairy and egg innovation is all about. And saving the planet, human health, and billions of animals is definitely worth it.
And as JFK said in 1962 as he spoke of the race to the moon, it's only by pushing our limits and exploring the unknown can we truly know who we are, and what we're capable of.
So keep innovating and pushing limits, in whatever you do, not because it’s easy, but precisely because it is hard.