Meat Innovation = Awesome

                                                        (Conventional) meats for sale

                                                        (Conventional) meats for sale

From its striking colors, beautiful striations, and amazing layers of marbling and fat, meat is truly an wondrous thing. That's why figuring out how to culture it without animals is such an exciting challenge! 

For cultured meat researchers, meat's complex structure of muscle fibers and intricate network of blood vessels and fat cells are like a massive puzzle to be carefully studied, understood and painstakingly reproduced. Thankfully, this crucial investigational work has already begun, and we can look forward to a day when large cuts of meat, like the steaks and chops above, are grown directly from cultured tissue, no animals necessary! 

Innovating meat and making it better and more sustainable is a bit like scaling Mount Everest - a daunting challenge with many serious obstacles, but the long, hard struggle is well worth reaching the summit!