If you were near Dolores Park in San Francisco last week and hankering for a juicy burger, but short of cash, you were in luck. The plant-based beef people at Impossible Foods just so happened to be rolling into town with their very own custom-fitted truck to dish out their famous cow-free burger to the unsuspecting masses. What’s more, this impromptu mini-food fest was completely free.
That’s right - Impossible Foods footed the bill so dozens (hundreds?) of everyday San Franciscans could get a first-hand taste of their revolutionary new burger.
For those not in the know, the Impossible Burger is the world’s first realistic burger made entirely from plant ingredients. It looks, cooks, tastes and even bleeds like conventional raw beef. But unlike it's animal-based counterpart, requires far fewer environmental resources to produce, burns fewer fossil fuels, and is much cleaner and more humane.
The burger was launched in limited supply in New York this past summer, then in San Francisco and LA last month. So far, the mainstream taste reviews have been outstanding, and as Impossible Foods slowly ramps up production and expands its release, the Impossible Burger is poised to have a major impact on food culture and how people view meat.
For now, it’s only available in select restaurants in the aforementioned cities, but Impossible is really showing their generous, humanitarian side by bringing this coveted burger – which has created crowded lines – to average city folk on a casual Friday night. From the looks of their recap video, the event appeared to be a resounding success, and gave lots of curious Bay residents a juicy and satisfying taste of the future.